Monday, March 26, 2007













A great example of experiential/brand advertising at the moment is the Guinness 'hands' campaign. Firstly, Guinness' end line 'good things comes to those that wait' is brilliantly supported in a really single minded way. What do you do when you're waiting for something to happen, you 'twiddle your thumbs'... a really simple insight that is then creatively taken to the extreme with the fingers and thumbs animation. Executionally this campaign also stands out because of its contemporary use of 'stop frame' stlye photography.

http://www.guinnesshands.com/











This site is providing me with a great deal of amusement at the moment... and it's educational as well!

Videojug is a site that contains loads of documentary style 'how to...' videos. The great thing is that they are all useful and enlightening, however they all seem a bit tongue in cheek... which makes them great entertainment!

http://www.videojug.com/