A great campaign by Greenpeace, parodying the Apple site. I love my Mac, but I understand that Apple are one of the worst companies for recycling their PCs and what's more it seems that they are full of some pretty nasty stuff...

http://www.greenpeace.org/apple/

If you go to http://www.greenpeace.org there's a movie on the home page also worth watching

Latest from Lynx.... You know the one where the guy gets out of the shower, goes to a bar, towel flicks the big bloke chatting up the great looking girl... The guy ends up with girl and as a final gesture when leaving the bar he gives her his towel to keep warm, leaving him naked...

Well they've developed this further with a character profile on myspace

http://myspace.com/towelboy

I think that using myspace to continue dialogue with consumers, is really interesting and is a really great way to put a brand right in the middle of a really active community.

However, I do wonder how long this will all last. My big question is - will the advertising cynical generation become tired of brands trampling all over their self generated world of views and content. Or will they see as a bit of fun, where brands are talking to them on their terms in an engaging and interatcive way?

In the news

shame on you, NIKE...
http://business.guardian.co.uk/story/0,,1869924,00.html

times are changing....
http://news.com.com/Fosters+beer+shifts+ad+spending+to+Web/2100-1024_3-6102028.html

This is just incredible...

'At the core of We Feel Fine is a data collection engine that automatically
scours the Internet every ten minutes, harvesting human feelings from a
large number of blogs. Blog data comes from a variety of online sources,
including LiveJournal, MSN Spaces, MySpace, Blogger, Flickr, Technorati,
Feedster, Ice Rocket, and Google.'

Click on: 'Open We Feel Fine'

http://www.wefeelfine.org/

'.... This ain't for nonces.'

I was sent this on Friday - It's the site for the new game, Gangs of London. Not only is the execution brilliant but the promotional mechanic is really interesting too. I must say, I haven't quite cracked all the clues. I have snapped all of the banners but haven't quite worked out the 'Bill' and the phone number clues... click below and all will become clear...

http://www.nickthediamond.com

Once again IKEA have produced another great microsite... brilliantly executed using video sequences, this really is an engaging experience

http://www.kominigarderoben.se/

This is fantastic... they should allow residents to post their own comments up...

http://www.guardian.co.uk/g2/story/0,,1871854,00.html

Just seen this site for the redevelopment of Arsenal's old ground at Highbury. They're turning the whole site into a complex containing luxury apartments. The front of the stadium is an amazing Art Deco style building and has consequently been preserved as it's Grade II listed. Better still, they have converted the pitch area into some kind of huge landscaped garden area. All looks pretty amazing... Although as a United fan you wouldn't catch me going anywhere near the place.

http://www.thestadium-highbury.com