Is advertising dead?

Just read a fairly apocolyptic, yet very insightful article about how big brands completely misunderstanding their consumers on http://www.adrants.com

http://www.adrants.com/2007/04/marketers-meet-the-new-consumer.php#more


Is this the end of advertising? Not really... but I do think that ad agencies need to rethink how they engage their customers, especially in our current web 2.0 culture. More and more people are doing it for themselves - they don't need or possibly trust big glossy ad camapigns that showcase products yet show no interest in their potential customers... current advetising tends to be an interruptive monlogue, whereas people now want a dialogue with the products they use...