A great example of experiential/brand advertising at the moment is the Guinness 'hands' campaign. Firstly, Guinness' end line 'good things comes to those that wait' is brilliantly supported in a really single minded way. What do you do when you're waiting for something to happen, you 'twiddle your thumbs'... a really simple insight that is then creatively taken to the extreme with the fingers and thumbs animation. Executionally this campaign also stands out because of its contemporary use of 'stop frame' stlye photography.

http://www.guinnesshands.com/