World Vision Ad





Charity ads never really do it for me - all those pleading faces and tales of woe just don't evoke any emotion in me. Maybe it's because we've seen it all a million times before.

However, this ad for World Vision really got to me. Beautifully shot, it really brings home the message that 'Each day over 1.1 billion people have to wash with, bathe in and drink dirty water'. In fact it's because the ad is shot in the home that it creates such an impact. We're not thousands of miles away in some poor distant country, but in our very own kitchen... to close for comfort... especially the last scene!