Thursday, June 03, 2010

SO another big step forward in the real world / digital world mix.. this time from NIKE78.

NIKE 78 is a competition whereby NIKE have asked creative types to take a pair of their trainers and 'challenge the[ir] function'... this is interesting but not my point. The point is in this video submission...

NIKE78 - Nick Marsh | ‘NIKE Wiis’ from NIKE78 on Vimeo.

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