a little movie one of our creative chaps (Shaun Tollerton) made to help us attract graduates to EHS...

Start Your Future from EHS 4D on Vimeo.

SO another big step forward in the real world / digital world mix.. this time from NIKE78.

NIKE 78 is a competition whereby NIKE have asked creative types to take a pair of their trainers and 'challenge the[ir] function'... this is interesting but not my point. The point is in this video submission...

NIKE78 - Nick Marsh | ‘NIKE Wiis’ from NIKE78 on Vimeo.

I walked into my local Tesco garage last night... and was confronted by this sign.

I couldn't help ask myself - In what way are Tesco an official sponsor of the World Cup?? Are they going to send poor quality sandwiches to our boys in SA. Don't think so.

Or, as I looked closer, are they just saying that they are officially a supermarket?? Something we've know for some time. Either way, very, very flakey.

I tried my hardest not to like this but... damn it, I can't help myself!

http://farfarlabs.com/awards/general/nokia/theworldsbiggestsignpost/?page=cresta



A hopelessly corny 'catch phrase' but a way of thinking that I think resonates... The power of 'Live-vertising'
http://creativity-online.com/news/the-power-of-livevertising/144131