Writing the word Honda in free falling skydivers is not that inventive - but the notion of a live TV ad is a real innovation... award winning in fact! However what is most significant about this ad is that my mum text me to ask me whether or not I had seen it!...
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These are the idle ramblings of Matthew Watts, Creative Director. I'll mostly be writing about digital advertising, however as this is my blog I'll be writing, pretty much, about anything that interests me...
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