Creating anything engaging for FMCG brands online has always been a pretty tricky affair. Most of the time I'm left thinking - 'yeah, but so what...' to some recipe sugestions and a free sample offer. However this time Tribal DDB has created something for Marmite that is genuinely fun and interesting.

In our culture of 'user generated content' sites, 'Marmart' is really cool and puts the brand right up there.

http://www.marmart.co.uk/