Seems like second life is really taking off at the moment, largely due to some big brands like Adidas, Amazon, Radio1, (even Duran Duran!), getting in on the action and attracting some big press.

Now Leo Burnett/Arcww have created their own brainstorm area allowing 1600 creatives to come together. I don't know what they're going to do with the space - I don't think they do either, but that's not the point is it!

http://www.brandrepublic.com/bulletins/br/article/595241/leo-burnett-opens-virtual-agency-second-life/

http://www.secondlife.com