Latest from Lynx.... You know the one where the guy gets out of the shower, goes to a bar, towel flicks the big bloke chatting up the great looking girl... The guy ends up with girl and as a final gesture when leaving the bar he gives her his towel to keep warm, leaving him naked...

Well they've developed this further with a character profile on myspace

http://myspace.com/towelboy

I think that using myspace to continue dialogue with consumers, is really interesting and is a really great way to put a brand right in the middle of a really active community.

However, I do wonder how long this will all last. My big question is - will the advertising cynical generation become tired of brands trampling all over their self generated world of views and content. Or will they see as a bit of fun, where brands are talking to them on their terms in an engaging and interatcive way?