Really like the way this campaign, by AMV, cleverly uses Youtube to allow you to choose the direction of this story... obviously most people will choose the route that sees the bloke get shanked up, but I suppose that's the point...

Quote of the day... Paul McGann, (Withnail and I) was interviewed in the Guardian and was asked 'What's the best advice anyone ever gave you?' He replied, 'Bruce Robinson once said to me that the only publicity you'll need is good work'

A genuinely good use of AR...

Really like this Nike 'campaign' that allows you upload an inspirational message and then sprays the message on the roads of the Tour De France. For me the charm of this idea is in the fact that the digital world is used to affect the real world.

A brilliant parody of the current craze for knife crime... humour can be a great way of highlighting the absurdity of something so serious.

To celebrate the lunar landing (or conspiracy, depending on what you believe)... Here’s my top 10 space songs...

Space Oddity - David Bowie
http://www.youtube.com/watch?v=D67kmFzSh_o

Rocket Man - Elton John
http://www.youtube.com/watch?v=rzrKlEtxTx4

Max Romeo - Chase the devil
http://www.youtube.com/watch?v=N505JczoEGI

Creedence - Bad Moon Rising
http://www.youtube.com/watch?v=UYnySGM9dQA

Police - Walking on the Moon
http://www.youtube.com/watch?v=-Jg0GUS_B-E

Inspiral Carpets - Saturn 5
http://www.youtube.com/watch?v=03cy86u6Wi4

Photek - Rings Around Saturn
http://www.youtube.com/watch?v=tiYrYUc5zCk

Another Girl, Another Planet,” the Only Ones
http://www.youtube.com/watch?v=P3vd6lL_uec

Fly Me to the Moon”—Frank Sinatra
http://www.youtube.com/watch?v=znjEVqSmUSE

Planet of Sound - The Pixies
http://www.youtube.com/watch?v=YAAmYe6Qfd0


And if you don’t like those then...

In this instance, I would say that sticky tape matters...


(took this at the Lambeth County Fair on Saturday)

I recently came across this video from Sour, for their track 'Hibi no neiro' - they have used the same technique as Mike Figgis did in Time Code. However they have used their own fans as the 'cast' and the whole thing has been cut from web cam movies... there's no dialogue or story as such, it's just a well executed visual feast... (persevere with it, it's a bit boring until 1.30 mins)

Last Tuesday I had the pleasure of attending a Q&A session with British director MIke Figgis, courtesy of Creative Social London.

Hosted at the Dare offices, we were originally meant to be spending the evening with Art Malik, who unfortunately couldn't make it along. In his place, thanks to some swift string pulling by , Mike Figgis agreed to come instead - and what a treat it was.

Mike talked of the highs and lows of trying to get ideas through, especially in the money oriented world of Hollywood. He talked of how he battled his ideas through in the face of mediocrity, the enemies he made in being so adamant about his vision, but ultimately the quality of the final product when he did stick to his guns.

He also talked in detail of his film Time Code. Originally conceived as a personal creative project, the film took on bigger proportions when a chance meeting with a major studio gave access to a large budget. Time Code was simultaneously shot on four cameras. Four actors were given their scripts on a musical score and then had to, in isolation of each other, act out their respective pieces. The film was shot in real time so that once the cameras started to role the they didn't tope until the end of the movie.

It really is a masterpiece... here's the trailer

Charming, honest and humble, there’s nothing like a bit of hand drawn typography … I saw this sign in a local dry cleaners… be sure to look closely at the spelling of some items…

Walking through the office I came across this radical and subversive piece of installation art… or was it just something the cleaners left behind?

I'm probably the last person the world to see this but it is fantastic and therefore blog worthy... it's just what UK politics is lacking - a bit of flair! (not Blair)

Have just completed some work for M&S's 125 Anniversary.

M&S are celebrating their 125th Anniversary by holding an exhibition in the University of Leeds (where they began), showcasing key innovations from their history...


http://marksintime.marksandspencer.com/Welcome/

More on the Nostalgia thoughts...

In these dark economic times, thinking about the future is a fairly daunting prospect. So with this in mind it has been interesting to see that many household brands are using nostalgia and a fondness for the good ol’ days to sell their products…

Most people think banners are boring and/or just get in the way... this is a truly imaginative and fun way of making use of the really restrictive window sizes we have to work with... streaming live bands into banner spaces but what's really cool is that they have got the bands to perform in boxes that are of the same dimensions of the banner...

http://www.bornoncloud9.be/cases/axion/the-banner-concerts-campaign/index.html

Augmented Reality: Coraline

More Augmented Reality - just a great way of getting people engaged in the movie...

Augmented Reality for Mobile

Love this Augmented Reality app for mobile...

Demo of Julian Perretta's 3d video for "Ride My Star"